Earned media for plaintiff trial attorneys
From the courtroom to the newsroom.
We turn newsworthy lawsuits into compelling stories that reach television newsrooms, investigative journalists and national media, bringing attention to the cases and the attorneys behind them.
WFMJ NBC 21Group-home lawsuit · Nov 2025
The reach
National coverage
From local television to AP, The Guardian and The Independent.
The amplification
One story. Many markets.
A single TV interview generated coverage across 16 affiliates in 14 states.
The expertise
Decades of experience
Senior-level media relations and strategic communications for plaintiff litigation.
Our work reaches across
- National TV
- Investigative Teams
- Legal Media
- Consumer Press
- Digital News
- Regional Outlets
Featured results
Results that go beyond the headline.
Every lawsuit has a legal story. The right media strategy reveals why that story matters to the public, and how far it can reach.
Consumer safetyKia & Hyundai Class Action
Turned a product-defect lawsuit into eight months of national consumer-safety coverage, from Seattle to San Antonio.
affected owners→
Vulnerable populationsWrongful Death / Group Home
One interview with our client's family expanded internationally, from WFMJ in Youngstown to four U.K. newspapers.
4 countries→
Investigative reportingInvestigative TV Coverage
A Cleveland 19 Investigates report was picked up by Gray TV affiliates in markets from Phoenix to Charleston.
14 states→
In the news
The stories behind the results.
A closer look at how strategic media coverage can elevate a case, inform the public and create real-world impact.
A national exclusive in USA Today
A national investigation into infections that progressed to sepsis, and the families left behind.
Behind the scenesA sweeps-week feature on CBS Los Angeles
CBS 2's Emmy-winning “2 On Your Side” chose a client's auto-defect case, a woman who nearly lost a finger, as a sweeps-week feature.
Broadcast investigationTwo families. One demand for accountability.
10TV's investigative unit took a filed complaint and a past $5 million verdict and turned them into a story about nursing-home oversight.
Affiliate pickupOne complaint. Twelve states in 24 hours.
How a Toledo investigative report traveled to TV stations, news sites and national legal media across the country.
What we handle
Why Aura.
We know what makes a lawsuit newsworthy and how to turn it into a story that resonates. Our team handles story development, media strategy, interview coordination and ongoing visibility, so you can focus on your case.
Media strategy & story development
We find the angle, craft the narrative and position your case for maximum media interest.
National & local media relations
Deep relationships with newsrooms, investigative teams and legal media.
Interview coordination
We prepare you and your clients and handle the logistics, so your message is clear and compelling.
Ongoing visibility
We keep your case in the news with follow-up coverage and new strategic opportunities.
Testimonials
What clients and journalists say about us.
Sharon and Rachael understand litigation PR in a way most agencies don't. They know which cases have a story, which reporters will care, and how to get it in front of them without taking our attorneys away from their cases. From local TV to national outlets, they bring real visibility to our clients' causes.
Sharon Noot is so effective at what she does because she cares, about her client, yes, but also about the members of the media she works with. Sharon builds relationships and in so doing builds up her clients.
Working with Aura has been a game changer for our firm. They not only got us featured in several major publications, but also helped us build a stronger presence in the legal community. For the first time, I feel like our marketing is in good hands.
Securing coverage in leading business media outlets is notoriously difficult, but Sharon's bulldog determination and exceptional relationship-building skills make it look easy. Her tenacity and strategic approach to relationship-building have significantly elevated our media presence.
Let's talk
Your next case could be a national story.
Let's talk about your firm's cases, upcoming litigation milestones and where earned media could make a meaningful difference.