The Aura Agency / Case studies
Case studies.
See how individual cases generated local and national news coverage, including television interviews, investigative reporting and widespread syndication.
News coverage / WFMJ NBC 21Watch →
How it spread
WFMJ broke the story on November 15, 2025. Within 72 hours it had reached UK press, international digital outlets, national legal media and community forums, driven entirely by earned media value, not ad dollars.
Why international coverage matters to a local firm
International coverage tells potential clients, referring attorneys and opposing counsel that a case matters beyond one courthouse. It builds credibility you can point to in every future pitch, and it lives online in search results long after the local news cycle ends.
Case study 01 / Wrongful death / Group home
One interview. 17 placements across 4 countries.
When James Stewart's family filed a wrongful death lawsuit against the Ohio group home where he lived, they wanted accountability. What followed was a media story that reached tens of millions of people across the US and UK.
Coverage includes
- WFMJ NBC 21
- The Independent
- The Sun
- Daily Mirror
- Daily Record
- Yahoo News
- Law & Crime
- AOL News
- Tribune Chronicle
- and more
News coverage / KTLA 5 and national outletsWatch →
How it spread
The story broke in September 2022. Over the next eight months, new angles, from victims' stories in Buffalo and Orlando to the manufacturers' anti-theft fix and the rise of social media “performance crimes,” kept the class action in the news from Los Angeles to New York.
Why making the story relatable matters
A major lawsuit creates a news opportunity, but the human impact makes it compelling. Connecting complex product defects to the consumers affected helps transform litigation into national news, raising public awareness while positioning the attorneys as authoritative voices on the issue.
Case study 02 / Class action / Automotive defect
One class action. Five news cycles. 4,000+ inquiries.
When a viral social media trend exposed how easily millions of Kia and Hyundai vehicles could be stolen, our client filed a national class action demanding a recall. What followed was eight months of coverage that reached markets from Seattle to San Antonio.
Coverage includes
- KTLA 5 Los Angeles
- CBS 2 Chicago
- NBC New York
- Fox Business
- TechCrunch
- The Seattle Times
- The Washington Times
- News 6 Orlando
- Jalopnik
- and more
News coverage / Cleveland 19 / 19 InvestigatesWatch →
How it spread
Cleveland 19's “19 Investigates” unit broke the story on November 17, 2025. Within four days, the coverage had expanded to 16 Gray TV affiliates across 14 states, demonstrating the reach and amplification of a single earned media story.
Why investigative reporting matters
Investigative journalism brings a deeper level of scrutiny and credibility to a case. When a respected news team independently investigates allegations, the resulting coverage can elevate the issue beyond a single lawsuit, attract wider media attention, and position the attorneys as credible voices on a larger problem.
Case study 03 / Wrongful death / Nursing home
One investigation. 20 placements across 14 states.
When Roger Andrews' family filed a wrongful death lawsuit against the Ohio nursing home where he fell three times in five days, they wanted answers. What followed was a television investigation that spread to markets from Phoenix to Charleston.
Coverage includes
- Cleveland 19
- FOX 19 Cincinnati
- AZFamily Phoenix
- WAFB Baton Rouge
- Live 5 Charleston
- WTOC Savannah
- KCBD Lubbock
- KY3 Missouri
- KKTV Colorado
- and more
News coverage / 13abc ToledoWatch →
How it spread
13abc's “Toledo 13 Investigates” unit broke the story on October 6, 2025. Within 24 hours, affiliate pickup and broader media distribution had carried the coverage to TV stations, news sites and national legal media in 12 states, demonstrating how a single local investigative report can quickly gain national reach.
Why affiliate pickup matters
One local TV interview can become a national story when affiliated stations share and rebroadcast coverage, putting a law firm and its attorneys in front of audiences across multiple markets without requiring additional interviews or media outreach.
Case study 04 / Wrongful death / Nursing home
One complaint. 21 placements across 12 states.
When Sam Ray Sr.'s family filed a wrongful death lawsuit against the Toledo nursing home where he developed a fatal Stage IV bedsore, they wanted accountability for a death they called entirely preventable. What followed was coverage that reached markets from Atlanta to Anchorage.
Coverage includes
- 13abc Toledo
- WTOL 11
- Toledo Blade
- Law & Crime
- Cleveland 19
- Atlanta News First
- KPTV Portland
- WFSB Hartford
- Alaska's News Source
- and more
Media relations for plaintiff attorneys
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